Industry reports in the past years show how the SMEs in Africa have demonstrated competitive performance in driving economic growth and development across various economic regions in Africa. Despite these findings, small businesses in Africa have a high rate of business failure mostly as a result of funding and lack of access to business experts training.
Punctuate, a Public Relations company based in Lagos, Nigeria, seeks to bridge this gap by connecting small businesses across Africa with thriving and leading business experts in the legal, Fintech, Public Relations and Talent Management industry through its launching event on September 24, 2022 via the company’s twitter space.
Speakers at the event include business experts like; Fikayo Oyewole, Team Lead at Punctuate Company, Emmanuel Faith, Lead, People and Culture at Cowrywise, Modupe Balogun, Senior Associate at UBBO and Precious Dahunsi, Content Marketing Lead at Bumpa.
Punctuate understands that creating a lasting customer experience is at the centre of branding and it is a huge factor in determining the success of any business, especially start up brands. Customer experience could be what distinguishes a thriving brand from a struggling brand owing to its ability to help creates a perception of a brand.
We’re revolutionizing brand efficiency through the fusion of strategic communication and forward-thinking approaches.