HOW CAN I USE AI FOR MY BRAND?
- Create personalised experiences for customers:
As a business owner, AI can help you create a different experience for each customer and keep them returning to your brand. Consumers like to feel special, and you can capitalise on this by recommending other products or services similar to their recent purchases. For example, if you run a food delivery service, you can suggest similar meals or restaurants close to the customer’s location. You can also send emails or notifications that address them by name. When this is done correctly, it will likely be a repeat sale.
Other ways to personalise experiences include using virtual or augmented reality tools to make customers feel like they are experiencing the product in real time.
- Enhance customer service/support:
One of the secrets to business longevity is building a relationship with customers. Before AI, customer service methods were mostly manual and required painstaking effort. However, with the advent of artificial intelligence, brands can now automatically collect customer details into a database and use it to maintain communication.
Customers can quickly solve their problems with chatbots or easily chat in an app or on a website with a customer support associate. Using our food service example, if your customer needs help using specific features, the AI chatbot on the app can guide them through the process and retain a customer who would have left otherwise.
- Assist content marketing efforts:
Content marketing is essential for your brand to grow organically and build a community. AI has made it easier to navigate this concept as it can suggest content ideas as well as how to market these ideas. For example, if your food service wants to create a carousel on Instagram to entertain your target audience, you can use tools like Ubersuggest or ChatGPT to give you keyword and content ideas. You can then flesh out these ideas and use them as a direction for your content.
You can also use AI tools to create email copies, blog posts, designs, and video scripts. Here’s a warning, though: don’t depend on these tools completely, and be sure to do your research for accuracy purposes.
- Make smarter decisions :
You can use data tools to do market research before making a business decision. Instead of manually organising information by yourself, these tools will help you do the breakdown; all you need to do is interpret. You can use AI tools like SemRush to do intensive keyword research for businesses that write a lot of content. This will help you to write about what your audience wants to see instead of what you think they should read.
Yet another fascinating area is financial tools that can send invoices to your customers, monitor your business budget, create financial statements and help you track your inventory. Whatever you need to do, you just need to find the right tool to use.
- Automate business activities:
To top it all, AI can help your business to save time and money. Instead of hiring multiple people to do data entry and customer service, you can use AI tools to support their efforts and help them do more quality work. Employees who work in the marketing area can use these tools to execute their strategies and get better results. A good example is how there is already a set-up for how customers can receive food once they order. Employees dont need to be always on hand as there is already a payment and tracking system. This will give them more time to build and market the service to their audience.
Real-World Examples of Brands Using AI in a Creative and Human Way
There are numerous examples of brands using AI creatively. Here are a few examples:
- Netflix uses AI to recommend movies and TV shows to users. This helps Netflix create a more relevant and engaging experience for its customers.
- Amazon uses AI to personalize product recommendations for each customer. This helps Amazon show customers products that they are more likely to be interested in, which can lead to more sales.
- Google uses AI to power its search engine. AI helps Google understand the meaning of search queries and return relevant results. This makes it easier for people to find the information they seek.
- Spotify uses AI to create personalized music playlists for each user. This helps Spotify show users music that they are more likely to enjoy, which can lead to more listening time.
Whether your brand is small or big, you can use AI to improve your business’s operations. Different tools exist for various industries; you can do extra research to see which fits your brand goals. AI will keep improving over the next few years, and if you keep doing the work, your brand can grow right along with it.
