Since your personal brand is tailored to your personality, it can be a way to elevate your business or even create wealth with the value you offer your audience. In this blog, we’ll guide you on how to do personal branding that translates into increased sales.
Define Your Unique Value Proposition (UVP)
The first thing to do when building a personal brand that sells is to define your Unique Value Proposition (UVP). Your UVP sets you apart from others and makes you the first person that comes to mind for your audience. You need to identify how you want to show up. Ask questions like these:
What do you want your brand to stand for? What are your unique skills and talents? What are your values and beliefs? What problems do you solve for people?
For example, if you’re in the food industry, are you showing up as someone who has spent many years or as a chef specialising in cooking local dishes? How you decide to show up on social media will determine your audience and what they love about you. Apart from creating a digital space for yourself, you will inspire others in the same industry and start gaining potential clients’ attention.
Understand Your Target Audience
Understanding your target audience is crucial to tailoring your brand to meet their needs and desires. Who are the people who are likely to trust you and your content, and what do they want to see? You need to comprehend their pain points, preferences, and aspirations. Market research tools, surveys, or focus groups can give you more insight and let you start this journey with minimal errors.
As a chef trying to build their brand, you can discover that your target audience wants to learn how to prepare dishes they buy from restaurants like pizza, burgers, or stir-fried pasta. You can do more research to learn about similar meals and make tutorial videos to teach them how to prepare these meals.
Be Authentic and Consistent
Authenticity is the cornerstone of a compelling personal brand. If your audience feels that you’re not authentic enough, they tend to feel disconnected, affecting your engagement in the long run. Even if you think it’s a saturated industry, be yourself and let your true personality shine through.
Another important thing is showing up regularly. Whether you post daily, weekly, or biweekly, it is vital to follow this schedule. This way, you prime your audience to expect our content. Your content will also be suggested to non-followers because you give value consistently. Apart from posting content, ensure your messaging is the same across all channels. This means using the same brand identity, voice, and message on your website, social media, and all your content and communications.
Imagine you’re a travel blogger building a personal brand around adventure and exploration. Your writing style, the colours you use on your website, and how you portray your trips should align with your adventurous and free-spirited personality. At this point, start subtly selling yourself by creating user-generated content and pitching yourself to small brands.
Leverage Social Media and Online Platforms
In today’s digital age, social media and online platforms are invaluable tools to build and promote your personal brand. Choose the platforms that align with your brand and where your target audience is most active. You can also engage with your audience by sharing valuable content, engaging in discussions, and showcasing your expertise.
As a graphic designer building a personal brand focusing on modern and minimalistic design, Instagram and Behance might be your go-to platforms to showcase your portfolio and design aesthetics. You can consistently share your design process, provide design tips, and engage with your followers to establish yourself as an expert in your field.
Showcase Your Expertise
Showing your expertise is a surefire way to sell your personal brand. By creating valuable content such as blog posts, videos, webinars, or podcasts, you educate your audience, and they will be willing to pay to receive more value. This also makes your personal brand more credible.
Suppose you’re a financial advisor building a personal brand around financial literacy and smart investing. You can create a series of blog posts and videos explaining complex financial concepts in a simple, understandable manner. By providing valuable insights and guidance, you position yourself as a trustworthy expert in the financial world.
Engage and Build Relationships:
Building a personal brand is not a one-way street; it’s about engaging and building meaningful relationships with your audience. Ways to do this include:
Responding to comments, messages, and inquiries promptly
Hosting live Q&A sessions, webinars,
Organising events where you can interact directly with your audience.
Example:
If you’re a life coach building a personal brand around self-improvement and personal growth, host monthly live Q&A sessions where you address your audience’s questions on personal development. This will demonstrate your genuine interest in their growth.
Monitor and Adapt
Lastly, building a personal brand that sells requires continuous monitoring and adaptation. Monitor your brand’s performance, analyse feedback, and track your sales metrics. Based on the data you gather, be ready to adapt and refine your brand strategy to better align with your audience’s evolving needs.
Imagine you’re an e-commerce entrepreneur building a personal brand in the fashion industry. You notice that your audience is increasingly interested in sustainable fashion. In response, you align your brand with sustainable practices, highlighting eco-friendly materials and ethical sourcing in your products. This adaptation resonates with your audience, leading to a significant boost in sales.
Building a personal brand that sells is a journey that requires dedication, authenticity, and a deep understanding of your audience. Remember, your personal brand is not just about what you sell but also the story you tell and the impact you make. If you’re ready to build a personal brand to elevate your business, send us a message today.
