Creating a strong employee brand can help you attract top talent, reduce turnover, improve productivity, and increase customer loyalty.
Why Is Employee Branding Important?
- Attract top talent.
Top talent is likely to come to your company because they believe that they will be rightly rewarded for the value they bring. Since you require the best, people with mediocre skills will avoid your brand as they know they cannot provide the quality you need.
- Reduce turnover:
Employees who are happy and engaged with their work are less likely to leave. A strong employer brand can help create a workplace where employees feel valued and supported.
- Improve productivity:
Employees who feel they are in a healthy work environment will go above and beyond to excel at work. They will reciprocate as they recognise the effort their employer is putting into the workplace for them. This means more growth and profit for the company. For example, if you create a safe environment for factory workers, they will work hard because they know their safety is guaranteed.
- Increase customer loyalty:
Customers are more likely to do business with companies with a strong reputation and a positive image. A strong employer brand can help you improve your overall brand reputation and increase customer loyalty.
Word of mouth is an effective marketing strategy; happy customers will tell others about your brand. Therefore, investing in customer service, quality products, and customer rewards programs is important.
How Can I Build A Strong Employee Brand?
- Strong Company Culture:
Your company culture is the foundation of your employee brand. What does your company culture look like? Is it healthy, and can employees share their thoughts? Is there potential for growth within the company? As long as your culture is aligned with your values and is positive, it will be something your employees can be proud of.
- Communicate and clarify your brand values.
This is just as important as creating a company culture. Ensure your employees know what your company stands for and its values. This will guide them on how to act and enable your brand’s longevity. You can communicate your brand values through your mission statement, company values, company retreats, employee handbook, and periodic training sessions.
- Offer competitive compensation and benefits.
Employees want to be compensated fairly and get benefits if they do the desired work. This can motivate them to work smarter and smash company goals, as they know they would be appreciated. Ensure you’re offering competitive salaries as well as benefits like health insurance, maternity leave, etc.
- Invest in employee development.
Employees want to learn and grow in their careers. Becoming better at their job means they can add even more value to your company. You can make this easier for them by offering employee development programs and opportunities to help your employees develop. For example, many companies buy courses for employees or send them on paid training to improve their jobs.
- Recognise and reward employees.
A huge contributing factor to a positive employee brand is recognising your employees for their hard work. As much as you track their progress, ensure you have a system to recognise and reward your employees for their contributions. For instance, when an employee is due for a promotion or raise and they receive it, they feel a sense of loyalty to the company and are more motivated to give value.
Employee branding is an essential investment for any company that wants to attract the right talent and grow by leaps and bounds within its industry.
Following the tips in this article, you can start building a strong employee brand to help you achieve your business goals.
Remember, employee branding is not a one-time activity. It’s a continuous process that requires dedication and commitment. However, the results of investing in employee branding mean you can create a workplace where employees are happy and engaged, and your company can thrive.
At Punctuate, we understand that your employee brand should be distinct from others if you want to thrive. Send us a message today if you’re ready to start your journey.
