Let’s draw inspiration from the world’s top technology companies, starting with Microsoft. Products like Cortana, Azure AI, and Teams are meticulously designed to comprehend human communication, enhancing collaboration among people. Think of Apple, which has transformed its products into emotionally fulfilling experiences, igniting aspirations in those yet to experience them. One lesson is clear: it all boils down to understanding user needs, behaviours, and communication patterns to create technology that harmonizes with human interaction.
So, the question really is: whether you’re on the brink of launching your next ground-breaking tech project or have already done so, how can you make your tech resonate with humans?
Number 1: Craft Relatable Stories
Humans are inherently drawn to stories they can relate to. Ever wondered why one skitmaker gets more views than another? It’s because the former tells more relatable stories. So, what’s the human story behind your innovative tech project? Don’t settle for saying, “We help you send and receive money”; everyone does that and says the same. How about taking a different angle and sharing a unique narrative that defines your brand?
Number 2: Simplify Complexity
Truth be told, humans sometimes feign understanding of complex stuff. However, if we break the spiral of silence, we’d admit that we don’t always grasp the essence of certain Tech products. Simplify the complex. Make it accessible and understandable to the average person.
Number 3: Stand Out in the Crowd
Humans are under constant peer pressure, and your target audience is also targeted by other brands. To shine amid the competition, make some noise about what sets you apart. Build products with empathy, addressing real problems humanely and needs of your users. Identifying your Unique Selling Point (USP) can be a challenge, and I recommend seeking assistance. Let’s chat about how research can provide insights to create features and solutions that genuinely address human concerns and make your product more relatable.
Number 4: Establish Trust
The most significant connections your brand will ever forge are rooted in trust. To nurture trust in technology, address concerns related to reliability, security, and user-centred designs. Many users, much like yourself, feel uneasy when prompted to grant app permissions to access sensitive information. This unease often arises from a lack of transparency regarding why these permissions are requested and worries about data security. Building trust starts with clear communication and actions that prioritize user needs.
Reliability and consistency are also the foundations of trust in technology. Users anticipate technology to deliver as promised, free from unexpected crashes or glitches. An approach centred on users is pivotal in cultivating trust. Begin by understanding user needs, preferences, and concerns through extensive research, including surveys, interviews, and usability testing. Actively incorporating user feedback into product development shows your commitment to enhancing the user experience.
The humanization of technology revolves around creating products that seamlessly fit into people’s lives. To achieve this, tell relatable stories, simplify complexity, differentiate your brand, and above all, build trust. By doing so, you’ll not only humanize your technology but also make it an indispensable part of people’s lives.
At Punctuate, we firmly believe in a unique approach to building relationships with brands. We see brands as more than faceless entities; we personify them, giving them distinct characters, tones, and purposes. Just like humans, brands deserve delicacy and dignity in their presentation and communication.
If you’re eager to infuse your product with character, charm, and a touch of uniqueness, we’re here to help. Click here, and let’s engage in a conversation about your product. Together, we can infuse it with a personality that resonates with your audience and sets your brand apart. Let’s give your product the voice and character it deserves, creating a lasting connection with your users.
