PR Is Not As Dead As You Think
While the landscape has undoubtedly evolved, PR remains a crucial component of the communication strategy for businesses, governments, and non-profits alike.
Fikayo Oyewole
Why Big Brands Ghost Your Sponsorship Requests
So, your sponsorship proposal must clearly show how brands can achieve these four objectives with your event. How can brands make a profit from your event? Profit is important to brands, and they do not treat sponsorship as charity or CSR. So, your event must offer them value, profit, awareness, visibility, and a competitive edge in the market in which they operate.
Humanising Technologies: Putting Humans First
Sometime last year, I had the privilege to interact with over 30 FinTech start-ups founders and team members during a tech showcase in Nigeria. While
To Cut Or Not To Cut?: Smart Pricing Strategies For Business Success
With sales dipping and customers refusing to pay high prices for products, you face a critical question: Should you reduce your prices to keep customers, even if it means sacrificing your profit margins?
You’re Not Sorry – You Just Got Caught: The Overrated Apology in PR Communication
The scepticism surrounding apologies is understandable, given their frequent use as a PR tool rather than as a genuine expression of remorse. Only when apologies are backed by genuine remorse and concrete actions can they foster healing and rebuild trust after a crisis.
Insights, Trends & Opportunities For Business Growth in Q2, 2024
Many businesses, especially small and medium enterprises (SMEs), now face rising prices and lower consumer spending. These challenges are likely to continue into the next quarter.As we step into the second quarter of 2024, businesses must stay vigilant in a shifting market.
Employee Branding: A Guide
Employee branding is creating a positive image for your company as an employer. It’s about developing a culture and reputation that attracts and retains top
Ibadan Chops ‘n’ Chill Set to Ignite Ibadan’s Culinary Scene
In a grand celebration of flavours and culinary talent, Ibadan Chops ‘n’ Chill is poised to take Ibadan by storm, inviting over 5,000 food
First Ibadan Tech Expo Resounds with over 6,000 Attendees, Showcases 50+ Innovative Tech Start-ups
IBADAN, Nigeria — The Ibadan Tech Expo, held on September 9, 2023, at the International Conference Centre, Ibadan, witnessed an extraordinary convergence of tech enthusiasts,
WHY BIG BRANDS GHOST YOUR EVENT SPONSORSHIP REQUESTS
Recently, I was reflecting on an experience I had a few years ago when I, with a team of people, were planning for an event—a
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