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The Punctuate Blog

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Discover how to use our PR and integrated marketing insights to solve your brand communication problems. From sponsorship to branding and even event management, we discuss all of it here

Business
Fikayo Oyewole

Insights, Trends & Opportunities For Business Growth in Q2, 2024

Many businesses, especially small and medium enterprises (SMEs), now face rising prices and lower consumer spending. These challenges are likely to continue into the next quarter.As we step into the second quarter of 2024, businesses must stay vigilant in a shifting market.

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Illustration of branding
Business
Oluwafisayo Saka

Crafting A Memorable Brand Name: A Guide

You have an amazing idea. You know just what to do, from the ideation to the execution and even how to make a profit. But there’s one big problem. Your new brand does not have a name. Before you start working on this, it is essential to remember that a

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Business
Oluwafisayo Saka

PR In The Age Of Digital Media

Public Relations is effectively building relationships with stakeholders to maintain a positive reputation. However, it has evolved from being about press releases, or shutting down a crisis.

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Communication
Oluwafisayo Saka

How To Use Media Mentions For Your Brand

One thing all brands want is to be visible to their audience. With visibility, it is easier to make sales and build your audience. The most effective way to achieve brand visibility is through mentions in the media. In this blog, we look at how to position your brand in

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Business
Oluwafisayo Saka

10 Common Misconceptions About PR

Public relations has been mistaken for different things over the years. But what exactly is PR? This blog challenges popular beliefs about this concept that are actually wrong.

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Business
Oluwafisayo Saka

Strategic Communication: A Complete Guide

At the beginning of this year, you probably ticked off a lot of things on your business checklist. They may have included sales, marketing and even legal requirements, which are all important to the growth of your business. However, despite its importance, many businesses forget to create a strategic communication plan. It is an excellent way to connect to your audience, amplify your voice in your industry and achieve goals.

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Business
Oluwafisayo Saka

10 GRANTS FOR SMALL BUSINESSES IN AFRICA

Grants are funds awarded to businesses or individuals who solve a problem or meet the conditions required to get the grant. Unlike other funding sources, one does not need to repay or worry about an interest. They are usually awarded by foundations, non-profit organizations, or the government.

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Business
Oluwafisayo Saka

5 interesting ways you can launch your new product

Launching a new product is a big deal for any brand. It’s the culmination of months or even years of hard work, and it’s your chance to make a big impression on potential customers.  But with so many new products being launched daily, it can take time to stand out

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Business
Fikayo Oyewole

Employee Branding: A Guide

Employee branding is creating a positive image for your company as an employer. It’s about developing a culture and reputation that attracts and retains top talent. Creating a strong employee brand can help you attract top talent, reduce turnover, improve productivity, and increase customer loyalty.   Why Is Employee Branding

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Consulting
Fikayo Oyewole

Ibadan Chops ‘n’ Chill Set to Ignite Ibadan’s Culinary Scene

  In a grand celebration of flavours and culinary talent, Ibadan Chops ‘n’ Chill is poised to take Ibadan by storm, inviting over 5,000 food enthusiasts to savour the city’s finest cuisine. More than just a food festival, this event aims to serve as a springboard for local chefs while

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Business
Oluwafisayo Saka

All publicity is good publicity: Myth or Fact?

We’ve all heard this phrase: all publicity is good publicity, or even a variation: nothing like bad publicity, but is it true? Can any kind of publicity, even negative publicity, positively affect a brand? The answer is not so straightforward. Negative publicity can have both good and bad effects on

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