The Punctuate Blog
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Discover how to use our PR and integrated marketing insights to solve your brand communication problems. From sponsorship to branding and even event management, we discuss all of it here
What It’s Really Like To Do Public Relations For Your Business
When you think of PR, you typically think about luxurious events or passing information to the public. Even though these are activities done in Public Relations, they are only a part of the benefits it can bring to your brand. Although PR entails other strategies for a brand’s long-term success, it is grossly misunderstood as merely organising big events. So you might ask: “ My small business cannot afford big events, how can I do PR for it?”
What It’s Really Like To Do Public Relations For Your Business
When you think of PR, you typically think about luxurious events or passing information to the public. Even though these are activities done in Public Relations, they are only a part of the benefits it can bring to your brand. Although PR entails other strategies for a brand’s long-term success, it is grossly misunderstood as merely organising big events. So you might ask: “ My small business cannot afford big events, how can I do PR for it?”
Building A Brand That Lasts
Branding is not just a name, it’s what every business needs. To succeed in the marketplace, you don’t just have to be an expert in what you are doing, but you also have to understand that a strong brand is essential for long-term success.
Dear CEO: PR, Your Brand & Crisis Management
A crisis is a menace that accidentally befalls a brand at an unexpected time or the least expected moment. It can be as insignificant as a matchstick, but it can burn the whole forest, which in this case is an established business. Thus, no brand should take the matter of CRISIS with levity or complacency.
Public Relations In The Age Of Fake News
In today’s digital era, fake news poses significant challenges for public relations professionals. The landscape of misinformation and disinformation demands a vigilant approach to maintain credibility and trust.
PR Is Not As Dead As You Think
While the landscape has undoubtedly evolved, PR remains a crucial component of the communication strategy for businesses, governments, and non-profits alike.
Dear CEO: PR Is The Salt of Your Brand
Having every promotional mix available as a brand without including Public Relations is equivalent to having all recipes available in your food but without salt.
Why Big Brands Ghost Your Sponsorship Requests
So, your sponsorship proposal must clearly show how brands can achieve these four objectives with your event. How can brands make a profit from your event? Profit is important to brands, and they do not treat sponsorship as charity or CSR. So, your event must offer them value, profit, awareness, visibility, and a competitive edge in the market in which they operate.
Humanising Technologies: Putting Humans First
Sometime last year, I had the privilege to interact with over 30 FinTech start-ups founders and team members during a tech showcase in Nigeria. While each of them had intriguing product features, a critical and indispensable element seemed to be obscure: the humanization of these technologies. By humanization, I mean
To Cut Or Not To Cut?: Smart Pricing Strategies For Business Success
With sales dipping and customers refusing to pay high prices for products, you face a critical question: Should you reduce your prices to keep customers, even if it means sacrificing your profit margins?
Why Your Brand Does (Not) Need “Those People”
Why are you even bothering to find investors for your business? It’s not as if you want to scale up your business quickly or get access to useful contacts that can help your business grow. You can raise funding all alone, no matter how difficult it is.
You’re Not Sorry – You Just Got Caught: The Overrated Apology in PR Communication
The scepticism surrounding apologies is understandable, given their frequent use as a PR tool rather than as a genuine expression of remorse. Only when apologies are backed by genuine remorse and concrete actions can they foster healing and rebuild trust after a crisis.
Insights, Trends & Opportunities For Business Growth in Q2, 2024
Many businesses, especially small and medium enterprises (SMEs), now face rising prices and lower consumer spending. These challenges are likely to continue into the next quarter.As we step into the second quarter of 2024, businesses must stay vigilant in a shifting market.
Crafting A Memorable Brand Name: A Guide
You have an amazing idea. You know just what to do, from the ideation to the execution and even how to make a profit. But there’s one big problem. Your new brand does not have a name. Before you start working on this, it is essential to remember that a