Investing in Trust: Why Reputation is Earned, Not Bought
A strong reputation builds trust, credibility, and loyalty, all crucial for long-term success. But where is the line between building a solid reputation and “buying” it?
A strong reputation builds trust, credibility, and loyalty, all crucial for long-term success. But where is the line between building a solid reputation and “buying” it?
Well-planned PR efforts can fall short if common mistakes are made, potentially weakening campaigns and harming brand credibility. To achieve lasting success, it’s crucial to recognize and avoid these pitfalls.
Punctuate PR, a leading force in strategic communications, has once again cemented its role as a key player in the tech ecosystem by partnering
A crisis is a menace that accidentally befalls a brand at an unexpected time or the least expected moment. It can be as insignificant as a matchstick, but it can burn the whole forest, which in this case is an established business. Thus, no brand should take the matter of CRISIS with levity or complacency.
While the landscape has undoubtedly evolved, PR remains a crucial component of the communication strategy for businesses, governments, and non-profits alike.
Sometime last year, I had the privilege to interact with over 30 FinTech start-ups founders and team members during a tech showcase in Nigeria. While
Why are you even bothering to find investors for your business? It’s not as if you want to scale up your business quickly or get access to useful contacts that can help your business grow. You can raise funding all alone, no matter how difficult it is.
The scepticism surrounding apologies is understandable, given their frequent use as a PR tool rather than as a genuine expression of remorse. Only when apologies are backed by genuine remorse and concrete actions can they foster healing and rebuild trust after a crisis.
You have an amazing idea. You know just what to do, from the ideation to the execution and even how to make a profit. But
Facts are cool, but stories stick! In this blog, we explore how storytelling can make all the difference in your PR strategy. Read more to learn how to tell stories with every content you create.
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