So, your sponsorship proposal must clearly show how brands can achieve these four objectives with your event. How can brands make a profit from your event? Profit is important to brands, and they do not treat sponsorship as charity or CSR. So, your event must offer them value, profit, awareness, visibility, and a competitive edge in the market in which they operate.
The scepticism surrounding apologies is understandable, given their frequent use as a PR tool rather than as a genuine expression of remorse. Only when apologies are backed by genuine remorse and concrete actions can they foster healing and rebuild trust after a crisis.
Public Relations is effectively building relationships with stakeholders to maintain a positive reputation. However, it has evolved from being about press releases, or shutting down a crisis.
One thing all brands want is to be visible to their audience. With visibility, it is easier to make sales and build your audience. The
At the beginning of this year, you probably ticked off a lot of things on your business checklist. They may have included sales, marketing and even legal requirements, which are all important to the growth of your business. However, despite its importance, many businesses forget to create a strategic communication plan. It is an excellent way to connect to your audience, amplify your voice in your industry and achieve goals.
Launching a new product is a big deal for any brand. It’s the culmination of months or even years of hard work, and it’s your
Employee branding is creating a positive image for your company as an employer. It’s about developing a culture and reputation that attracts and retains top
It’s almost impossible not to have heard of artificial intelligence in 2023, except you’re living under a cave. From ChatGPT to keyword research and even generative tools, AI has quickly become indispensable to our daily lives. In this article, we share 5 creative ways your brand can use these tools to grow quickly.
It’s no news that technology has come to stay in the modern world. Due to its immense benefits, everyone is using it to improve their
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